Reason #2: Higher Quality Clients- Since Mercedes Clients seek out a referral, you will get higher quality clients just from being “referral based”. Referred clients usually don’t even ask about the price. They are more concerned about quality than price.
Reason #3: Pre-Qualified Clients – With the right referral marketing system, your prospective clients will be pre-qualified by your referral source. They will already know a lot about you. They already know that you charge more and they are calling you anyway.
Reason #4: People Trust Referrals – Everyone that is in business has received referrals from time to time. Wouldn’t you agree that referrals already have a level of trust for you? Sure they are. They trust you because the person they trust knows about you.
Reason #5: Reduces Competition – With the right referral marketing system, you are no longer fighting for the best placement on Google or the best zip code for the coupon mailer.
Reason #6: Low Cost – With the right referral marketing system, you won’t be spending money on expensive advertising. The cost is very low for referral marketing. Even with a referral fee (which I highly recommend), the cost is still extremely low compared to advertising.
Reason #7: High Returns – The returns can potentially be huge. In my experience, any overall advertising program in the carpet cleaning industry would be doing extremely well to get a 4 to 1 return. In other words, if you invested $1000.00 in advertising, you would get $4000.00 in return. Anyone would be happy with that return across the board. With referral marketing, if you pay a 10% referral fee and everyone cashed in on it, you would have a 10 to 1 return. In my program, I show you how to get a 20 to 1 return.
Reason #8: Returns Guaranteed – With a referral fee, you don’t pay it until after the job is done and the invoice is paid. With traditional advertising, you put your money on the line and hope for a return.
Reason #9: Small Time Investment – The biggest objection I get to referral marketing is “time”. First of all, if you just implement the right referral system for your existing clients and the people you already know, you can generate many more referrals than you currently do.
Reason #10” EXPO-NEN-TIAL MULTIPLICATION!!
Once a referral partner begins to refer you, they will usually continue that pattern. Then, with the right referral system, you go deeper with that source and you build more partners!