On session 1 of 12, Howard and Aliki host an open conversation about Referral Marketing and what Aliki will cover throughout the course.
*Note: There is no handout for this session. Feel free to take notes as needed.
On session 2 of 12, Aliki reveals tips on how to brand your team. ( This includes dress code, your 60 second commercial, attitude, IMAGE, mission, values)
On session 3 of 12, Aliki reveals how to organize your routing. This included how to Set Up Your Route Books and Organizational System, and how to set up your marketing calendar.
On session 4 of 12, Aliki reveals how to create your own secret weapon. What works for you and what should you have in your "goodie bag" for referral visits?
On session 5 of 12, Aliki covers the "WHY" of why you need to build relationships with your referral partners using tools like DISC and FORM.
On session 6 of 12, Aliki covers the potential objections with referral sources. Know what to say on each one.
On session 7 of 12, Aliki covers how to book a breakfast presentation, how to present, PowerPoints®, scripts food, demos and programs.
In session 8 of 12, watch Aliki perform a LIVE Breakfast Presentation as you are her audience. She will also show you what to have ready to hand out during a presentation.
In session 9 of 12, Learn the various uses of Send Out Cards in Referral Marketing, and other forms of marketing your small business.
In session 10 of 12, learn what networking events to invest time in and which ones are a waste of time.
In session 11 of 12, learn Budgets, Goals, Vision, Tracking and Reporting.
In session 12 of 12, Aliki reviews the course, general questions, and goes over continuing education courses.
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