Aliki Thanos tripled Howard's referral source referrals in less than one year. Continue your journey to mastery and get the support and training you need for your team with this step-by-step live (and recorded) video training with Aliki. Ask any question you like, and get feedback on your experiences.
"We now know EXACTLY how to do Referral Marketing...
in great detail! Aliki is very personable and helpful!"
Todd Vincent | Sharpsburg, GA
The course will cover the following subjects:
Open Session – Howard and Aliki Thanos have an open discussion on Referral Marketing and what will be shared on the full Webinar Series.
- What makes referral marketing so effective?
- What makes referral marketing so profitable?
- What is a referral marketing system?
- History of CAAW
- How Aliki got started
Branding – (includes dress code, your 60 second commercial, attitude, IMAGE, mission, values)
- Tips on how to brand your company and team
- Dress Code
- 60 second commercial
- Attitude and Image
- MVP (Mission, values, purpose)
Routing – How to Set Up Your Route Books and Organizational System, and how to set up your marketing calendar.
- What is a referral partner?
- How to create a referral partner list
- Where to find them?
- How to set up your route books?
- Organizational systems
Secret Weapons – What's in your Goodie Bag?
- What you should have in your bag
- Secret weapons
- Promotional materials
How to Build Relationships – DISC, FORM, and how to use it to build relationships with referral sources.
- How to build relationships
- First visit: How to start conversations
- RULE of 7
How to Overcome Referral Objections – There are potential objections. Know what to say on each one.
- Verifying objections
- How to overcome those objections
- What to say and how to act
How to Do a Breakfast Presentation – How to book them, how to present, PowerPoints®, scripts food, demos and programs.
- How to book a Breakfast Presentation
- How to present
- Powerpoint handouts and demos
- Food to take to presentations
Situations to Embrace or Avoid – Aliki shares her experiences of awkward situations to run from and situations to embrace.
- Listen to a LIVE presentation example from Aliki
Marketing Campaigns and "Advertising" – Learn the various uses of Send Out Cards in Referral Marketing, and other forms of marketing your small business.
- Send out Cards
- Marketing emails to referral partners
- Social Media
Networking Events – What networking events to invest time in and which ones are a waste of time.
- How to Maximize referrals
- Networking events
Referral Marketing Meetings – Budgets, Goals, Vision, Tracking and Reporting.
Full Course Review
- Review of course
- Frequently asked questions
- CEU Credits with Designers