
Two Day Business Owner Boot Camp
Discover the Proven Secrets of a Phenomenal Business
at Clean As A Whistle H.Q. in Sugar Land, Texas

27 - 28 June 2019 / Sugar Land, TX
THE EVENT
Discover the the skills, systems and strategies you need to have in place for a truly phenomenal business at this intensive two-day business bootcamp.
LIMITED SEATING: Special Two Day Workshop with Howard Partridge's Team
Someone once said “Find the person that is already doing what you want to do and learn from them.” What could you learn from someone that has built one of the most successful cleaning businesses in the world? What could you learn from his team that does it every day? What could you learn from someone with success stories like these?
“600% Growth - From Chaos to Systems”
–Eric Sprague
“The Business is taking off! Huge Marketing Accomplishments!” –Scott Peterson
These are real numbers from real businesses we have worked with. When you attend this workshop, you’ll learn exactly who these people are, and more importantly… how they did it!
“This sounds like a bunch of hype” you might say. Well, let me ask you a question… would you come to a seminar that says “well, gee, uh, we might be able to help you … ummm … we’ll try …” No, you want someone that has ALREADY DONE what you want to DO … And that has helped others too!
Agenda At A Glance
Here's the Workshop Agenda:
Day One - Sales with Santiago Arango
7:45 a.m. – Witness an Actual Morning Huddle

Every cleaning and restoration company should have a morning huddle every day to keep everyone on the same page. Ours is 20 minutes long and you'll stand in the back of the room and watch what actually happens.
8:15 a.m. – Visit with the Technicians and See How We Prep Our Vans, etc.
8:30 a.m. – How to Close More Sales at Higher Prices
Santiago Arango, Sales Director at Phenomenal Products, Inc.

Meet Santiago Arango. He is an Inner Circle Coach with Phenomenal Products, Inc. and the Sales MASTER.
He started at Clean As A Whistle when he was 17 years old. He started as an assistant, then as a technician, moved into the office, and then into management where he TRIPLED the technician upsells at the company. He later moved to Phenomenal Products, Inc. full time and serves as Howard's right hand man there.
The way you present the investment to the prospect can determine how many sales you make and at what price point. Not only will you learn from Santiago during this session, but you will get the opportunity to interact and participate in LIVE demonstrations on how to close those sales.
10:45 a.m. - How to Overcome Price Objections More Effectively
Would you like to master overcoming objections without being pushy or feeling uncomfortable? What would it mean to your bottom line if you increased your closing rate by just 10%?
If there's one thing that frustrates owners and sales professionals, it's the price objection. In this session, you'll learn the 5 proven ways to overcome price objections and why objections could be your BEST friend.

12:00 p.m. – Texas BBQ Lunch Provided
1:00 p.m. – How to TRIPLE Your Profits by Upselling
The add on sale is the most profitable sale EVER made. Why? Because you've already invested the time, money, and energy to acquire that client. Everything else goes straight to the bottom line!
If you DON'T upsell, you are doing your client a disservice because they don't get the benefit of the product or service and they don't get the benefit of working with you. You're basically throwing them to the wolves (your unscrupulous competitors).
In this session, learn how Santiago was able to TRIPLE our company's upsells when he used to be a technician.
2:30 p.m. – How to Create a Phenomenal 7 Step Sales System
Everyone knows that a business can't thrive without healthy sales. But sadly, most companies don't have a sales system. What do I mean by a "system"?
Sales is everything you do to convert prospects into paying customers. A sales system is a group of working parts that duplicates results consistently. What kind of results? Money in the bank.
In this session, Santiago will take you through our 7 Step Sales System and will practice the scrip with you! Leave this workshop with your sales manual already DONE!
He will also cover:
- DISC
- Mirroring and Building Rapport
- The emotions of selling
4:00 p.m. – End of Day One
Day Two - Marketing with Aliki Zagorianos
7:45 a.m. – Witness our Friday Morning Huddle
8:15 a.m. – Visit with the Technicians and See How We Prep Our Vans, etc.

Learn what systems you need to have in place and how to get your business organized so you can have more freedom in your life, while helping your team reach their dreams as well.
8:30 a.m. - Tour of Clean As A Whistle
In this session, you'll be taken on a guided tour of the company to see how everything works - from the time the phone rings to sending the crews out to what happens after the jobs. You'll also tour the shop as well to see how we clean area rungs and have discussion about cleaning as well.

9:30 a.m. – {FUN}omenal Marketing

Meet Aliki Zagorianos. Aliki started with Howard Partridge at age 23. While in college, Aliki worked part-time at Clean As A Whistle as a Marketing Representative. Upon graduation, she was promoted to Marketing Manager, and then Marketing Director and she took on that roll for 4 years. Within her first year of being Marketing Manager, she and the Marketing team TRIPLED Howard's referral source referrals in LESS THAN ONE YEAR!
In this first session with Aliki, she will reveal tips on how to brand your team before going out to meet your referral partners. These tips include: dress code, 60 second commercial, attitude, IMAGE, mission, and values.
10:00 a.m. – How to Set Up an Organized Referral Route System using Secret Weapons
Aliki shares with you the effectiveness of being organized when planning your route calendars. She also reveals how to create your OWN secret weapon as well as what you should have in your goodie bag for referral visits.
12:00 p.m. – FAJITAS!
1:00 p.m. – How to Build Relationships and Overcome Objections
Aliki covers "WHY" you need to build relationships with your referral partners using tools like DISC and FORM. She will also go over all of her potential objections and what to say to each one.
2:30 p.m. – LIVE Breakfast Presentation
In this session, Aliki covers:
- How to book a breakfast presentation
- How to present
- What your Powerpoint presentation should look like
- The food
- LIVE demo that you can record

3:00 p.m. – How to Maximize Referrals
Learn which networking events you should be investing your time in. Also, Aliki will show you the GREATEST Marketing tool of all time that will help you GROW your small business.
4:00 p.m. – End of Day Two
“From $120k to Half a Million. Work Less, More Family Time, and an Increase in Sales!” –Chris Myatt
“Quadrupled our business. Bought out our competitor”
–Jeremy and Stefanie Overturf
Who is Howard Partridge?

Howard Partridge, Phenomenal Products Founder
Hi, I'm Howard Partridge. I'm originally from L.A. (Lower Alabama!). I grew up very poor in Mobile, Alabama and there were 7 kids living in a little 600 square foot shack.
The roof was so bad on that house that when it rained we had to get out all the pots and pans to catch the leaks! At one point, we lived on a hundred dollars a month from the welfare department. I don't know how my mother did it. I still remember getting Christmas presents from the social workers.
When I was 18 years old, I got in a fight with my step dad and got kicked out of the house. I had NO money and a friend helped me scrape up enough for a Greyhound bus ticket to Houston. My real dad (who I had only met twice in my entire life) lived there.
I arrived in Houston with 25 cents in my pocket. Eventually I became a professional waiter. I worked in these restaurants where we did tableside cooking… Steak Diane, Bananas Foster, Caesar Salad – all made from scratch at the table, wearing a tuxedo.
But I always wanted my own business. I have always been an entrepreneur at heart. But I still had no money!
I went to New Jersey to get married to my wife Denise Concetta Antionette Pennella (now THAT's Italian!). While in New Jersey a friend of the family was tooling around in a little red Mercedes convertible.
He was my age (23 at the time). I wanted to know what he did, and I wanted to know if it was legal! I discovered that he owned his own business.
Well, when you marry into an Italian family, instead of getting wedding presents like toasters, blenders or a set of dishes, you get cash!
We got $3,000.00 in wedding money. As soon as we got back to Houston, I spent that money on starting my own business.
My wife was really thrilled about that, let me tell you!!!
That's when I started my first company out of the trunk of my car.
That was over 32 years ago.
November 2nd 1984 to be exact.
"From Zero to $30k per month"
Over 13 long years, I got the company up to doing about $30k per month. I was making good money, but I became a slave to my business.
If something had to be fixed "I" had to be involved in it. If a client had a question "I" had to be involved in it. I had a stack of client inquiries on my desk that I couldn't get to.
People who wanted to spend money with us, but I couldn't get to them. When I finally called them, I got their voice mail. When they returned my call, they got my voice mail.
"Ugh! I knew I had to do something fast!"
That was 1997. I began learning about this thing called "systems" and a thing called a "turn-key" business, and working "on" the business instead of "in" it.
I found out about Michael Gerber's book The E-Myth Revisited. I took a week off and went to my favorite place in the world – Destin, Florida and sat on the beach with The E-Myth and a stack of spiral notebooks.
I re-designed my business and my life. I then invited two fellow business owners to become partners. We built systems in the business and I implemented my marketing system.
The business jumped to over $800k that year alone!
Since that time, my first business exploded to over $3 Million Per Year and I've owned 9 small businesses altogether. Today I have four.
The best part is that my companies are turn-key and I can pursue the lifestyle that I want and reap the benefits of being a business owner rather than being a slave to one. Don't get me wrong, you must work hard to build your business, but if you build it right, it can deliver on some of those life goals you have.
Here's what's most important…
What's more important than my "business success" is that I have helped thousands of small business owners just like you build phenomenal companies. Many of them are realizing their dreams in life and are making more money as a result of implementing my unique, proven methods and staying connected with my programs to stay on the cutting edge.
We hope to see you at our Workshop!
For any questions you may have, call Phenomenal Products at 281-634-0404.
REFUND POLICY:
**We do not offer refunds to our workshops if you have already registered for it. We will give you a credit towards our future events if you are unable to come.**