HOWARD PARTRIDGE is originally from "L.A" (Lower Alabama). Growing up on welfare, there were 7 kids crammed in a tiny 600 square foot shack. The roof was so bad that when it rained, they had to get out the pots and pans to catch the leaks. His mother fed the family on $100.00 a month at one point. When Howard was 18, he climbed on Greyhound Bus to Houston, Texas. He had 25 cents in his pocket. After becoming a professional waiter, he started his first business from the trunk of his car.

After struggling for a number of years, he learned the "secrets" of a "phenomenal" business and transformed that business into a multimillion-dollar enterprise. He has owned 9 small businesses altogether. He began teaching his systems to other business owners in 1998 and has become the exclusive small business coach for the Zig Ziglar Corporation, a founding member of the John Maxwell Coaching Team, and currently, helps small businesses worldwide improve their businesses which in turn is helping them change their lives. Howard is president of Phenomenal Products, Inc. which provides training programs for small business owners.