Currently, I'm teaching marketing, and on Tuesday, I taught how to structure your marketing messages. In today's fear-based, COVID-19 environment, how do you structure your message so it doesn't go overboard, or appear as business as usual?
We have to address the elephant in the room. How you do it is very important.
What's appropriate, what's not?
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I've studied under some of today's greatest communicators and marketers including Zig Ziglar, John Maxwell and was recently certified as a StoryBrand Guide under Donald Miller.
On this EXTENDED 90 Minute Online Training, I share...