1. OPEN SESSION – Join Howard and Aliki Thanos for an option discussion on Referral Marketing and the Webinar Series. No Charge for all Inner Circle Members.
2. Branding – (includes dress code, your 60 second commercial, attitude, IMAGE, mission, values)
3. Routing – How to Set Up Your Route Books and Organizational System, and how to set up your marketing calendar.
4. Secret Weapons – What's in your Goodie Bag?
5. How to Build Relationships – DISC, FORM, and how to use it to build relationships with referral sources.
6. How to Overcome Referral Objections – There are potential objections. Know what to say on each one.
7. How to Do a Breakfast Presentation – How to book them, how to present, PowerPoints®, scripts food, demos and programs.
8. Situations to Embrace or Avoid – Aliki shares her experiences of awkward situations to run from and situations to embrace.
9. Marketing Campaigns and "Advertising" – Learn the various uses of Send Out Cards in Referral Marketing, and other forms of marketing your small business.
10. Networking Events – What networking events to invest time in and which ones are a waste of time.
11. Referral Marketing Meetings – Budgets, Goals, Vision, Tracking and Reporting.
12. TBD – Course Review