How to WIN BIG in Business While Living a Balanced Life

Hyatt Regency Clearwater Beach, FL

July 23rd - 25th, 2025

How to WIN BIG in Business While Living a Balanced Life

Dear Fellow Business Owner,

Dear Phenomenal Inner Circle Member,

Dear Business Owner,

Here’s the agenda:

Wednesday - July 23rd

SWS/Ziglar Bicycle

with Dan Holland

In addition to having a Master’s Degree in Ministry, Dan serves as the CEO of Droplet International, AC Lockyer’s core business. He is a Certified Human Behavior Consultant (DISC), helping individuals and teams strengthen relationships and communication, and a Ziglar Coach Leader Coach.

Get ready for a dynamic, hands-on session where we’ll use a bicycle as a powerful metaphor for life and business. The front wheel represents the key areas of your soft washing business; the rear wheel reflects your personal life. When both wheels are aligned and balanced, your ride is smooth, and forward momentum is strong. But when one is out of sync or you have a low spot, everything feels like an uphill battle.

Together, we’ll identify your strong points, uncover the flat spots, and take actionable steps to build the ride of your life—personally and professionally.

Affiliate Marketing Calendar

with AC Lockyer

AC Lockyer is a third-generation service business entrepreneur who has been called the father and founder of the industry known as soft washing. In 1991, he started a company named Mallard Systems which grew to $4.8 million in revenue with three branches, supporting 36 trucks. In 2010, AC started SoftWash Systems, a soft washing supply company specializing in equipment, chemicals, education, and support for soft washing businesses. SoftWash Systems has grown to include our Affiliates around the world!

In the Affiliate Marketing Calendar session, AC will demonstrate the value of this free product to our entrepreneurs as well as how to use it to effectively market and manage your business. This will be a hands-on session, guiding you on setting up the marketing tools for your particular company for the entire year!

The SoftWash System CRM (Customer Relationship Management)

with AC Lockyer

The SoftWash System’s CRM will be unveiled during this session, as AC Lockyer walks through a demonstration of the many benefits of this Customer Relationship Management tool and the ways it can be used to streamline your client database and procedures. AC has looked for a CRM that does everything we need, and this is it!

SWS/Ziglar Bicycle

with Dan Holland

In addition to having a Master’s Degree in Ministry, Dan serves as the CEO of Droplet International, AC Lockyer’s core business. He is a Certified Human Behavior Consultant (DISC), helping individuals and teams strengthen relationships and communication, and a Ziglar Coach Leader Coach.

Get ready for a dynamic, hands-on session where we’ll use a bicycle as a powerful metaphor for life and business. The front wheel represents the key areas of your soft washing business; the rear wheel reflects your personal life. When both wheels are aligned and balanced, your ride is smooth, and forward momentum is strong. But when one is out of sync or you have a low spot, everything feels like an uphill battle.

Together, we’ll identify your strong points, uncover the flat spots, and take actionable steps to build the ride of your life—personally and professionally.

Affiliate Marketing Calendar

with AC Lockyer

AC Lockyer is a third-generation service business entrepreneur who has been called the father and founder of the industry known as soft washing. In 1991, he started a company named Mallard Systems which grew to $4.8 million in revenue with three branches, supporting 36 trucks. In 2010, AC started SoftWash Systems, a soft washing supply company specializing in equipment, chemicals, education, and support for soft washing businesses. SoftWash Systems has grown to include our Affiliates around the world!

In the Affiliate Marketing Calendar session, AC will demonstrate the value of this free product to our entrepreneurs as well as how to use it to effectively market and manage your business. This will be a hands-on session, guiding you on setting up the marketing tools for your particular company for the entire year!

The SoftWash System CRM (Customer Relationship Management)

with AC Lockyer

The SoftWash System’s CRM will be unveiled during this session, as AC Lockyer walks through a demonstration of the many benefits of this Customer Relationship Management tool and the ways it can be used to streamline your client database and procedures. AC has looked for a CRM that does everything we need, and this is it!

Thursday - July 24th

[ Partnered with Phenomenal Business Coaching ]

How to Scale Up Your Business without Leaving Your Family Behind

With Jeff Dudan

Jeff Dudan is a franchise executive with 25 years of experience founding, building, operating, and ultimately exiting a national brand. He is a published author, podcaster, Forbes contributor, speaker, and consultant to emerging brands.

Jeff has served as a YPO Chapter Chair, is a member of CEO, and has served in various capacities with the following organizations: Novant Health, IFA Franchisor Forum St. Jude Children’s Research Hospital and The Minority Wealth Commission.

*NEW FEATURE*

Dr. Joseph Michelli

Joseph A. Michelli, Ph. D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience.

How to Make the Best Hire Every Time

With Patrick Valtin

An MBA from USC in 1984 (Master of international Business Studies), Patrick is founder and Chairman of U-Man, one of the biggest consulting & training firms in Europe. He is also a founding member of the Advisory Board for the Hubbard® College of Administration, International (Los Angeles, CA).

How to WIN BIG in Business While Living a Balanced Life

With Howard Partridge

The reason you are in this community is you want to WIN BIG in business. The problem is we often get out of balance and our family suffers. How do you win big in business AND in life? Howard will show you. He has done it and has done it very well. But that was not always the case. He will share what he would have done differently.

Friday- July 25th

Million Dollar Map

With AC Lockyer and Dan Holland

Join AC Lockyer and Dan Holland as they demonstrate the effectiveness of the Million Dollar Map in marketing and managing your business. Each participant will receive their own copy of the Map and fill it out for their specific company as AC and Dan cover each area. Using this tool, you will plan the entire year’s goals and advertising, allowing you to have more success and profitability.

Register yourself and your family for the retreat 
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life-changing, dream-making, breakthrough event!

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Summer Retreat Location

Hyatt Regency Clearwater Beach

Summer Retreat Location

Hyatt Regency Clearwater Beach

Join your fellow business owners at the
2025 Summer Retreat!