About Howard

From a Welfare-Throw-Away-Kid
to Living the "American Dream"

Hi, I'm Howard Partridge. I'm originally from L.A. (Lower Alabama!). I grew up very poor in Mobile, Alabama and there were 7 kids living in a little 600 square foot shack.

The roof was so bad on that house that when it rained we had to get out all the pots and pans to catch the leaks! At one point, we lived on a hundred dollars a month from the welfare department. I don't know how my mother did it. I still remember getting Christmas presents from the social workers.

When I was 18 years old, I got in a fight with my step dad and got kicked out of the house. I had NO money and a friend helped me scrape up enough for a Greyhound bus ticket to Houston. My real dad (who I had only met twice in my entire life) lived there.

I arrived in Houston with 25 cents in my pocket. Eventually I became a professional waiter. I worked in these restaurants where we did tableside cooking… Steak Diane, Bananas Foster, Caesar Salad – all made from scratch at the table, wearing a tuxedo.

But I always wanted my own business. I have always been an entrepreneur at heart. But I still had no money!

I went to New Jersey to get married to my wife Denise Concetta Antionette Pennella (now THAT's Italian!). While in New Jersey a friend of the family was tooling around in a little red Mercedes convertible.

He was my age (23 at the time). I wanted to know what he did, and I wanted to know if it was legal! I discovered that he owned his own business.

Well, when you marry into an Italian family, instead of getting wedding presents like toasters, blenders or a set of dishes, you get cash!

We got $3,000.00 in wedding money. As soon as we got back to Houston, I spent that money on starting my own business.

My wife was really thrilled about that, let me tell you!!!

That's when I started my first company out of the trunk of my car.

That was over 30 years ago.

November 2nd 1984 to be exact.

"From Zero to $30k per month"

Over 13 long years, I got the company up to doing about $30k per month. I was making good money, but I became a slave to my business.

If something had to be fixed "I" had to be involved in it. If a client had a question "I" had to be involved in it.  I had a stack of client inquiries on my desk that I couldn't get to.

People who wanted to spend money with us, but I couldn't get to them. When I finally called them, I got their voice mail. When they returned my call, they got my voice mail.

"Ugh! I knew I had to do something fast!"

That was 1997. I began learning about this thing called "systems" and a thing called a "turn-key" business, and working "on" the business instead of "in" it.

I found out about Michael Gerber's book The E-Myth Revisited. I took a week off and went to my favorite place in the world – Destin, Florida and sat on the beach with The E-Myth and a stack of spiral notebooks.

I re-designed my business and my life. I then invited two fellow business owners to become partners. We built systems in the business and I implemented my marketing system.

The business jumped to over $800k that year alone!

Since that time, my first business exploded to over $3 Million Per Year and I've owned 9 small businesses altogether. Today I have four.

The best part is that my companies are turn-key and I can pursue the lifestyle that I want and reap the benefits of being a business owner rather than being a slave to one. Don't get me wrong, you must work hard to build your business, but if you build it right, it can deliver on some of those life goals you have.

Here's what's most important…

What's more important than my "business success" is that I have helped thousands of small business owners just like you build phenomenal companies. Many of them are realizing their dreams in life and are making more money as a result of implementing my unique, proven methods and staying connected with my programs to stay on the cutting edge.

"If anyone knows about living life to the fullest, it is Howard Partridge. A wonderful book [7 Secrets of a Phenomenal L.I.F.E.] from a wonderful leader!”

– Michael Gerber, World's #1 Small Business Guru, author of The E-Myth books

"If you want to be a phenomenal success, hang around my buddy Howard. He not only know the way, but shows the way."

– Dr. John C. Maxwell (World's #1 Leadership Expert)

“Howard Partridge is a phenomenal person, so it's fitting he would write about how to have and enjoy a phenomenal life. This book shares his associations, his lessons, his idea, and his structure. I urge you to read this book [7 Secrets to a Phenomenal L.I.F.E.] and implement the strategies and ideas he espouses so that you may become phenomenal too.”

– Jeffrey Gitomer, Author of The Little Red Book of Selling

"We asked Howard to coach our small business owner customers because Howard's clients are making more money and have more time with their families"

– Tom Ziglar (CEO of Ziglar, Inc. and Proud Son of Zig Ziglar)

5 Reasons You Can Believe What I Say…

1: Reputation+
1: Reputation-

Michael Gerber, the World's #1 Small Business Expert according to Inc. Magazine has presented to my audience numerous times.

I am blessed to have a phenomenal reputation. Recently a new coaching member said "I searched the internet for almost 2 hours trying to find anything negative and I couldn't". My work has been validated by some of America's top leadership experts, and small business owners around the world are having RECORD sales and profits, more free time and their businesses are becoming more organized and predictable. See what real business owners have to say HERE

Some of America's top business trainers have appeared at my seminars. These include Michael Gerber, best-selling author of The E-Myth and American Legend Zig Ziglar. I am the exclusive small business coach for the Zig Ziglar Corporation and the first Certified Ziglar Legacy Trainer in the world.

I was blessed to help Tom Ziglar with the last chapter of Zig Ziglar's very last book Born To Win. In fact, it was based on my quote:

2: Experience+
2: Experience-

Howard Partridge has appeared on many TV and Radio stations.

I started my first business out of the trunk of my car over 29 years ago. I transformed that company into a multimillion- dollar, turnkey operation that practically runs without me. I have a great staff and predictable, profitable systems in place. For the past 17 years, I've helped small business owners around the world revolutionize their businesses. Currently, we are coaching small business owners in 52 industries in 7 countries. Find out about my coaching HERE

Howard attending Gary Keller's seminar. Gary Keller is the co-founder of Keller-Williams, the largest residential real estate company in the world.

Howard Partridge quoted by Tom Ziglar on The Dave Ramsey Show

3: Education+
3: Education-

I've studied under the top trainers in the world including Zig Ziglar, John Maxwell (currently being mentored by John), and Michael Gerber to name just a few. I'm a certified John Maxwell Coach, certified Ziglar Legacy Trainer, I've been through Michael Gerber's Dreaming Room (when he was personally facilitating it), Dale Carnegie, and a myriad of training programs. I practice what I preach by investing tens of thousands of dollars each year learning from the best.

4: Systems+
4: Systems-

As an entrepreneur and small business owner myself, I have to implement the most effective methods to keep my own businesses growing. My current companies are experiencing RECORD SALES and RECORD PROFITS!

Over the past 17 years, I have developed a proven system for training small business owners. These programs are based on testing done in my own companies as well as member companies across the world. The Steps to Learning My Systems Are:

  1. Free Membership: Includes the Free Video, CD E-Mail Tips, Videos and Monthly Web Training. You also get to know about special offers that are only promoted to my e-mail subscribers. More information...
  2. The Phenomenal Business Growth Home Study Course. With this package, you'll learn the SAME systems I use to build my businesses and the same system small business owners are using around the world to revolutionize their small businesses. Check it out...
  3. Live Conferences. Small business owners travel from around the world to attend my events and come back over and over. Why? Simply put, they are full of content, community and only first-class presenters are allowed to present. Find out about my next conference...
  4. Coaching MembershipsThe #1 reason small businesses don't grow (or do as well as they could is "F.T.I" (Failure To Implement). You can have all the information you want, but implementation is the key to continued growth. One of our coaching memberships I currently have hundreds of members in my support program that provides encouragement, accountability, and access to myself and my coaches. Learn More...

Ultimately you want to be in one of my coaching programs. The sooner you get there, the sooner you will have the success you really want. Yes, information products are great ways to learn, and live conferences are great catalysts to growth and phenomenal learning environments, but the fact is that to create a predictable, profitable, turnkey business, we all need a coach. I invest a lot of money on coaching, consulting and mentoring every year.

Here's why: We all need support, encouragement and accountability. My philosophy is to get around people who are already doing what I want to do and learn from them. That's the opportunity for you. To learn from those that have ALREADY DONE what you want to do. Myself and my coaching team will help you go from where you ARE, to where you want to go.

The Howard Partridge Inner Circle provides the support, encouragement and accountability you need to implement consistently. In this program, you get access to ALL of my training systems, attendance at my live events, and weekly small groups that keep you focused and accountable. Learn more...

5: Commitment+
5: Commitment-

As my slogan says "My Passion is Your Success"™. Myself and my team will work harder than anyone else for your success. We will give you more value than anyone else. The more successful you are, the more successful we are! When you see what others have to say about myself, my team and my programs, I think you will see that we care. As the old saying goes "Nobody cares how much you know, until they know how much you care about them". I care about your success and hope to be a part of it.


Howard Partridge
President Phenomenal Products, Inc.

Howard's Books

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